Archive for the ‘News’ Category

Full Color Envelope Printing / 4 Color Process Envelopes

Posted by Kevin Collins on April 5, 2013  |   Comments Off on Full Color Envelope Printing / 4 Color Process Envelopes

Full color envelopes used to be a pain.   Many times you would have to print flat sheets and then send them out to a converter to have the envelopes made.   It was a time consuming and expensive process !   There were some laser printer options that could do a good job, but they had problems too.   Lasers need heat to fuse the toner and that doesn’t mix well with window envelopes.   Lasers also had a problem with solids that went over the seams of the envelopes, multiple thicknesses did not produce even coverage.

The new printer is a new inkjet technology based no the Memjet print head.  The ink is water proof and produces a nice vibrate color.

Now in addition to variable data flat sheets, we can produce variable full color envelopes.

Call or stop in for samples.   Color_Envelope001

The Summer QR Code Postage Discounts are back (with a few changes…)

Posted by Kevin Collins on June 22, 2012  |   Comments Off on The Summer QR Code Postage Discounts are back (with a few changes…)

Starting July 1, this summer’s mail and mobile commerce promotion encourages mobile marketing technologies that link print to digital channels and also encourages using personalization, another best practice.

 Business mailers will get an upfront 2 percent postage discount if the mailpiece features a technology that can be read or scanned by a mobile device — technologies like quick response (QR) codes, Microsoft Tags, Snap Tags, digital watermarks and image recognition.  Importantly, the technology must lead recipients to either a mobile-optimized Web page where they can purchase an advertised product or service from a mobile device, or to a mobile-optimized and personalized Web page tailored to the recipient.

 The promotion applies to both automation and presort First-Class Mail® and Standard Mail®, letters, flats and cards.

Mailing, Inc. can create and print unique QR codes.  Call or email Kevin Collins to discuss (610) 444-2050.


Personalization of Direct Mail Steadily On the Rise

Posted by Kevin Collins on April 3, 2012  |   Comments Off on Personalization of Direct Mail Steadily On the Rise

Print In The Mix reports:

Every month the Who’s Mailing What! Archive receives and analyzes approximately 4,000 to 5,000 pieces of direct mail in 220 categories — consumer, business, fundraising, catalogs, and more.

An analysis of 40 months of data from the Archive (Jan. 2009 through Oct. 2011) demonstrates the growth of variable data printing in the direct marketing and mailing process.

  • In 2009, 28% of direct mail pieces were personalized.
  • In 2010, the number of personalized mail pieces increased to 34% — a 21% increase.
  • In 2011, VDP grew steadily. In fact, two of the 10 months saw 41% of mail pieces personalized. Overall, 2011 VDP levels represented a 46% jump from 2009.

At Mailing Inc. we’ve been doing personalization since laser printers were first available for personal computers (the 1980’s).    We have both color and black high volume printers and all of the finishing equipment you need to get the job done right.    We can merge photographs and graphics as well as text.    Call Kevin to discuss what’s possible.

Glue Folding – Snap Packs – For the Trade

Posted by Kevin Collins on March 24, 2012  |   Comments Off on Glue Folding – Snap Packs – For the Trade

We’ve been getting a lot of new business from printers needing  glue folding.  We are happy to work with you to produce work for your clients.

We can print and mail for you or box & ship back to you for mailing.  Call to discuss your project.   Your clients are safe with us.     You can print – we can fold & glue – or have us do whole job.

USPS Barcode News….

Posted by Kevin Collins on February 17, 2012  |   Comments Off on USPS Barcode News….

The United States Postal Service® (USPS®) made two major announcements this week, both regarding the use of barcodes. First, the USPS plans to retire the POSTNET barcode by January 2013, and the USPS will be repeating the Mobile Barcode Incentive this summer, which requires use of mobile barcodes on mailpieces. This was a very popular postal incentive in 2011, and the USPS hopes to increase mail volumes again this coming summer by offering this incentive again.

POSTNET Barcode to Retire
Effective January 2013, mailers who plan to claim automation discounts on their mail will need to use the Intelligent Mail® barcode and use at least the Basic service level of Intelligent Mail to do so. Mailers will no longer be able to use the POSTNET barcode to claim automation discounts as of January 2013. Then, in January 2014, the USPS takes this plan one step further by requiring the Full Service level of Intelligent Mail in order to qualify for automation discounts. Essentially at that point the Intelligent Mail Basic Service will be retired.

New Mobile Barcode Incentive
The USPS also announced this week that they will offer a Mobile Barcode incentive to mailers starting on July 1, 2012 and continuing through August 31, 2012. The incentive consists of a 2% up-front discount off of eligible postage. This incentive has yet to be approved by the Postal Regulatory Commission (PRC), but based on the success of last year’s similar incentive, that approval is expected to come quickly. The incentive will be available on Standard Mail® and First-Class Mail® letters, flats and cards that contain a mobile barcode or similar print technology that can be read and scanned by a mobile device. The technology must lead the recipient to:

  • A webpage that allows the recipient to purchase a product or service on a mobile device OR
  • A personalized URL, which is a webpage that is unique to an individual recipient.

Eligibility for the incentive includes Standard Mail letters and flats, Non-profit Standard Mail letters and flats, First-Class Mail presort and automation letters, cards, and flats.

Mobile Barcode Incentive Requirements
To be eligible for the incentive, mailers must register for participation on the Business Customer Gateway. Registration for participation will start in advance of the actual promotion, with registration beginning on May 1, 2012. Other requirements for eligibility for the incentive:

  • Submit mailings electronically via Mail.dat, Mail.xml or Postal Wizard.
  • All mailpieces in a mailing statement must be eligible for the promotion.
  • Discount must be claimed at the time of mailing; no rebates at a later date.
  • Mail must be tendered for acceptance during the promotion period of July 1, 2012 through August 31, 2012. Qualified Plant Verified Drop Shipment (PVDS) mailings verified and paid for by August 31 will be accepted at destination entry postal facilities through September 15, 2012.
  • All automation mailpieces must contain an Intelligent Mail barcode.
  • Postage must be paid via permit imprint or precancelled stamp permit. The USPS is working on allowing meter mail to participate as well, but that is not yet finalized. OMAS and “Official Government Mail” mailings are not eligible.
  • At the time of mail acceptance, a hard copy, unaddressed sample of the mailpiece must be submitted to the acceptance clerk. If multiple mailers are represented in the mailing, a sample of each mailer’s mailpiece must be presented. If mobile personalization is used, at least two samples must be provided in order to demonstrate that the web addresses are unique. All samples must be retained by the mailer until October 31, 2012 and must be provided to the USPS upon request.

Mail Content Requirements
The mobile barcode must be a two-dimensional barcode or similar technology which takes a consumer to a mobile optimized web site that either enables mobile commerce or is personalized for the recipient. The mailpiece must also contain text near the barcode or image providing guidance to the consumer to scan the barcode or image.

For mobile commerce technology:

  • The destination web pages must contain information relevant to the content of the mailpiece, and some of all of the services and/or products advertised in the mailpiece must be available for purchase on a mobile device.
  • The destination web pages must reside on a web site platform that contains or is deeply integrated with a checkout functionality so that consumers can complete the purchase of goods or services referenced in the mailpiece through a complete mobile optimized experience.
  • Web sites use for e-bill payment of prior purchases or regularly scheduled payments for goods and services are NOT eligible for the promotion.

For mobile personalization technology:

  • For each mailpiece recipient, the web address is unique to the recipient, as is the content of the web page.
  • Unique web page content is based on relevant customer data such as prior behavior, life stage, segmentation, and demographics.

Snap Pack Self-Mailers

Posted by Kevin Collins on June 16, 2011  |   Comments Off on Snap Pack Self-Mailers

A often over looked format for direct mail is the snap-pack. This sealed snap pack mailer is perforated on the sides for easy and official opening. The print mailer is designed to look “important”. The document may often contain important, urgent, time sensitive information or an attached check. A majority of people open these snap packs the moment that they see on them because of the format design! The printed mailers have details specific to the addressee such as name, address, and other personal data listed throughout the print in a format called “variable data”. The repetitive personal information detailed on the snap pack letter is aimed to demand immediate attention from the reader, therefore the response to action is high!

Snap Packs can serve a variety of functions. Some of the industries that have a proven record with variable data, including the pressure sealed snap pack are: Automotive Notices, Mortgage and Loan Modifications, Tax Liens or other Demand Letters, Bank notices letters, insurance documents, sensitive information, or any other “official” document that may have time sensitive urgent message to relay.

When people received a Snap Pack in their mail box if looks important – like a government notice or check! So the rate of opening it is almost 100%! WOW, imagine your notice having that kind of “open ratio”? When you add a bit of mystery to a direct mail piece, such as the snap pack mailer, you get immediate attention. If your copy follows through – you stand a great chance of the recipient acting on your message.

Mailing Inc. can produce a variety of snap packs. We have pressure seal equipment that use special forms produced with encapsulated glue that seals the forms when folded. We also have computer controlled gluing on one of our folders that can produce a snap pack from any plain paper. We can print, fold and glue. Snap packs are fast to produce for projects that have to be printed and in the mail A.S.A.P..

You can see a sample of a pressure seal mailer in our samples – look for Versaseal

PRC Approves USPS Mobile Barcode Promotion

Posted by Kevin Collins on May 18, 2011  |   Comments Off on PRC Approves USPS Mobile Barcode Promotion

The Postal Regulatory Commission has officially approved the USPS Mobile Barcode Promotion and they have determined that Nonprofits can play too! All of the other regulations have remained the same. If you have already planned on some great campaigns this summer that incorporate QR Codes then you’ll be all set to save 3% on postage. If you have not planned on using this 2D barcode technology into your next campaign, then get started, the promotion starts July1st!

The qualifications and rules surrounding this “Summer Sale” are pretty straightforward and unlike their other sales this one is actually available to every mailer and does not require an advanced degree in mathematics to figure out if you qualify.

This promotion is a great way for mailers’ to discover new ways to link the physical and digital worlds of direct marketing. QR Codes have been all the buzz for some time now, but there are many out there who either are reluctant to use them or just have not figured out the best way to incorporate them into their overall marketing strategy. Considering the USPS is giving an upfront 3% discount for mailings that utilize these mobile friendly codes, I think marketers will learn fast how to use these, even if it is just get a cheaper postal rate. This promotion will run from July 1st to August 31st, 2011. The discount is available for Standard Mail and First Class Mail letters and flats.

Here’s the basics:
Mobile barcode must be two-dimensional and readable by a mobile smartphone.
One dimensional barcodes do NOT qualify.
Mailing documentation must be submitted electronically and postage must be paid using a Permit Imprint. Current electronic submission methods include: Mail.XML, Mail.dat and Postal Wizard.
Participating mailers will be required to affirmatively claim this promotion in electronic postage statement submissions, certifying each mailpiece contains a mobile barcode either within contents of mailpiece or on outside of mailpiece.
All mailpieces in a mailing statement must contain a mobile barcode.
With the exception of IMb full service discount, only one incentive per mailing will apply.
Mobile barcode must be used for marketing and advertising purposes. Mailpieces containing mobile barcode that convey information about the postage value, destination, sender and machine serial number for security do not qualify.

If you have any questions about QR Codes and how to effectively incorporate them into your next campaign please contact us and we’ll be happy to help!

QR Codes on your mail piece will save postage this summer.

Posted by Kevin Collins on May 15, 2011  |   Comments Off on QR Codes on your mail piece will save postage this summer.

The USPS is running a special promotion to entice mailers to test mobile barcodes on their direct mail. The ultimate goal is to build awareness of mobile technology and demonstrate to mailers how mobile barcodes can increase the value of mail.

A mobile barcode is a two-dimensional barcode that can be read or scanned by a smart phone and will direct the user to an advertising website. The two most common types of mobile barcodes are QR Codes (Quick Response) and MS (Microsoft) Tags.

Program Details

The program runs from July 1, 2011 through August 31, 2011 and is available for First Class and Standard Mailers who incorporate a two-dimensional barcode either on the face or inside every piece in the mailing that is designed to direct the user to a promotional website. Mailers will receive an upfront 3% discount on postage for mailings that meet program requirements.

Program Requirements

* First Class or Standard Mail only (non-profit mail is not eligible).
* All mail pieces must include a mobile two-dimensional barcode on the face or within the mail piece.
* The barcode must be used for marketing purposes only.
* Postage must be paid via permit imprint and all postage documentation must be submitted to the USPS electronically.
* Co-mailing customers are eligible to participate in this program.

Contact me and I’ll give you all of the details of the program.

Mailing Inc. QR Code url

I can let you know some common uses for the barcodes and some of the pitfalls to avoid.

Slight postage increase April 19th

Posted by Kevin Collins on April 22, 2011  |   Comments Off on Slight postage increase April 19th

There is no increase for first ounce of First Class mail for the general public.

After that first ounce, there is an increase of $.20 per ounce up to 3.5 ounces. This increase is 4.9% to 9.5%.

For standard and non-profit mail, the rate increase is smaller and in some cases the rates are reduced. These rates are increased less than one half percent. For example, standard letters weighing less than 3.3 oz., the current rate for 5-digit automation is .233. The new rate will be .237.

To give you a better example of potential savings, recently a client mailed 5,000 post cards, 8.5 x 5.5 in size using standard mail, for approximately $.24 each. That rate is surely better than paying the full first-class rates. The rate increases for postal presort are minimal. Please click over to if you are interested in digesting all the rate adjustments.

If you want to know the exact postage of an upcoming mailing, email me the list and I’ll be happy to run a free postage report for you.

A QR Code could earn a postage discount

Posted by Kevin Collins on April 22, 2011  |   Comments Off on A QR Code could earn a postage discount

The USPS filed for Postal Regulatory Commission approval to offer a 3% discount for any First class mail presort letter or flats and standard mail commercial letters or flats which have a QR code (2-dimensional barcode) on or inside each mailpiece (nonproft mail does not qualify). This discount program if accepted would be in effect from July 1st to August 31st 2011.

More information from the PRC can be found here:
Comments on the program can be sent in until May 2nd, 2011

Don’t know what a QR code is/does? QR Code Wiki
It could connect a real estate brochure to a full 360 video of a house for sale. It could connect a restaurant ad to a full dinner menu, bar options and possibly a reservation system. It could connect an invoice for supplies to a video of a new printer. It could connect an equipment invoice to a special offer on supplies or to a full line brochure on your other offerings. It could connect the outside of your envelope directly to your website. The possibilities are endless.

Mailing Inc. can help you with setting up your QR code mailing. Call to discuss how QR codes can boost the response on your next project… and maybe reduce your postage expense this summer.

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