Personalization of Direct Mail Steadily On the Rise

Posted by Kevin Collins on April 3, 2012  |   Comments Off on Personalization of Direct Mail Steadily On the Rise

Print In The Mix reports:

Every month the Who’s Mailing What! Archive receives and analyzes approximately 4,000 to 5,000 pieces of direct mail in 220 categories — consumer, business, fundraising, catalogs, and more.

An analysis of 40 months of data from the Archive (Jan. 2009 through Oct. 2011) demonstrates the growth of variable data printing in the direct marketing and mailing process.

  • In 2009, 28% of direct mail pieces were personalized.
  • In 2010, the number of personalized mail pieces increased to 34% — a 21% increase.
  • In 2011, VDP grew steadily. In fact, two of the 10 months saw 41% of mail pieces personalized. Overall, 2011 VDP levels represented a 46% jump from 2009.

At Mailing Inc. we’ve been doing personalization since laser printers were first available for personal computers (the 1980’s).    We have both color and black high volume printers and all of the finishing equipment you need to get the job done right.    We can merge photographs and graphics as well as text.    Call Kevin to discuss what’s possible.

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