News

Full Color Envelope Printing / 4 Color Process Envelopes

Posted by Kevin Collins on April 5, 2013  |   Comments Off

Full color envelopes used to be a pain.   Many times you would have to print flat sheets and then send them out to a converter to have the envelopes made.   It was a time consuming and expensive process !   There were some laser printer options that could do a good job, but they had problems too.   Lasers need heat to fuse the toner and that doesn’t mix well with window envelopes.   Lasers also had a problem with solids that went over the seams of the envelopes, multiple thicknesses did not produce even coverage.

The new printer is a new inkjet technology based no the Memjet print head.  The ink is water proof and produces a nice vibrate color.

Now in addition to variable data flat sheets, we can produce variable full color envelopes.

Call or stop in for samples.   Color_Envelope001

The Summer QR Code Postage Discounts are back (with a few changes…)

Posted by Kevin Collins on June 22, 2012  |   34 Comments »

Starting July 1, this summer’s mail and mobile commerce promotion encourages mobile marketing technologies that link print to digital channels and also encourages using personalization, another best practice.

 Business mailers will get an upfront 2 percent postage discount if the mailpiece features a technology that can be read or scanned by a mobile device — technologies like quick response (QR) codes, Microsoft Tags, Snap Tags, digital watermarks and image recognition.  Importantly, the technology must lead recipients to either a mobile-optimized Web page where they can purchase an advertised product or service from a mobile device, or to a mobile-optimized and personalized Web page tailored to the recipient.

 The promotion applies to both automation and presort First-Class Mail® and Standard Mail®, letters, flats and cards.

Mailing, Inc. can create and print unique QR codes.  Call or email Kevin Collins to discuss (610) 444-2050.

 

Personalization of Direct Mail Steadily On the Rise

Posted by Kevin Collins on April 3, 2012  |   45 Comments »

Print In The Mix reports:

Every month the Who’s Mailing What! Archive receives and analyzes approximately 4,000 to 5,000 pieces of direct mail in 220 categories — consumer, business, fundraising, catalogs, and more.

An analysis of 40 months of data from the Archive (Jan. 2009 through Oct. 2011) demonstrates the growth of variable data printing in the direct marketing and mailing process.

  • In 2009, 28% of direct mail pieces were personalized.
  • In 2010, the number of personalized mail pieces increased to 34% — a 21% increase.
  • In 2011, VDP grew steadily. In fact, two of the 10 months saw 41% of mail pieces personalized. Overall, 2011 VDP levels represented a 46% jump from 2009.

At Mailing Inc. we’ve been doing personalization since laser printers were first available for personal computers (the 1980′s).    We have both color and black high volume printers and all of the finishing equipment you need to get the job done right.    We can merge photographs and graphics as well as text.    Call Kevin to discuss what’s possible.

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